As plumbing practices and consumer attitudes toward home efficiency evolve, staying ahead of the curve becomes increasingly important. One way to differentiate your business is by highlighting heat pump water heaters (HPWHs) on your company website.
Your website is more than just a digital business card; it's a platform for customer education, engagement, and conversion. Here’s how adding information about the benefits of HPWHs can pay off:
Highlight Customer Value: Prime your potential customers by providing compelling reasons to choose a HPWH on your website. Present the benefits of heat pump water heaters — including saving up to 70% on their water heating bills, reliable hot water, and a longer warranty — and provide information about the local, state, and federal incentives that may be available to them. Help them understand how the annual savings from a HPWH add up over time, with payback in as little as three years.
Showcase Your Expertise: By featuring HPWHs, you demonstrate your commitment to providing your customers with a variety of solutions for their water heating needs — including the most efficient technology. As a trusted installer, if you recommend a HPWH, they are likely to buy it.
Turn Search Traffic Into Leads: Awareness of HPWHs has grown significantly in the Northwest. Google Trends show that consumer searches for HPWHs steadily increased in recent years, and spiked when the Inflation Reduction Act was introduced. Giving HPWHs a presence on your site, along with useful information about rebates and tax credits, will help you capture some of that search traffic and convert it to leads. An informal survey of nearly 300 Northwest contractor websites showed that less than 20% even mentioned HPWHs. Your company can take advantage of this and really stand out when potential customers in your service territory are looking for a HPWH installer.
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